0
<
0761907602

The Focus Group Kit: Volumes 1-6

List Price: $312.00
Your Price: $163.89
- +

Product Description

You have just been asked to run a focus group, but you don′t know where to start. How do you get the right mix of people together? How many people should be in your group? What kind of questions should you ask? How do you phrase them? What do you do with the information you′ve gathered? How do you put it all together in one cohesive report? These are but a few of the issues that are covered in The Focus Group Kit. The kit provides you with all you′ll need to know to run a successful focus group, from the initial planning stages to asking questions, from moderating to the final analyzing and reporting of your research.

Product Specifications

Author
  • David L. Morgan
  • Richard A. Krueger
Binding
Paperback
CatalogNumberList
  • AL08522962
EAN
9780761907602
EANList
  • 9780761907602
Edition
1
Feature
The kit provides you with all you′ll need to know to run a successful focus group, from the initial planning stages to asking questions, from moderating to the final analyzing and reporting of your research.
Format
Box set
ISBN
0761907602
ItemDimensions
  • 1050
  • 775
  • 410
  • 250
Label
SAGE Publications, Inc
Languages
  • English, Published English, Original Language English, Unknown
Manufacturer
SAGE Publications, Inc
NumberOfItems
1
NumberOfPages
692
PackageDimensions
  • 240
  • 1040
  • 320
  • 720
PackageQuantity
1
ProductGroup
Book
ProductTypeName
ABIS_BOOK
PublicationDate
1997-09-23
Publisher
SAGE Publications, Inc
Studio
SAGE Publications, Inc
Title
The Focus Group Kit: Volumes 1-6
boxedsetbargains-20
US