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053846738X

Marketing Strategy, 5th Edition

List Price: $324.95
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Product Description

Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the fifth edition covers essential points without getting bogged down in industry jargon--all in a succinct 12 chapters.

Product Specifications

Author
  • O. C. Ferrell
  • Michael D. Hartline
Binding
Paperback
Brand
Brand: Cengage Learning
EAN
9780538467384
EANList
  • 9780538467384
Edition
5th
Feature
Used Book in Good Condition
ISBN
053846738X
IsEligibleForTradeIn
1
ItemDimensions
  • 975
  • 775
  • 295
  • 100
Label
South-Western
Languages
  • English, Published English, Original Language English, Unknown
Manufacturer
South-Western
NumberOfItems
1
NumberOfPages
768
PackageDimensions
  • 120
  • 990
  • 295
  • 800
PackageQuantity
1
ProductGroup
Book
ProductTypeName
ABIS_BOOK
PublicationDate
2010-04-01
Publisher
South-Western
Studio
South-Western
Title
Marketing Strategy, 5th Edition
TradeInValue
  • 410
  • USD
  • $4.10
boxedsetbargains-20
US